When creating a vehicle wrap, there are a few steps you need to follow to ensure the success and effectiveness of your artwork. You should not skip any of them if you want to meet or exceed the expectations of your clients. Let’s say you already have a digital vehicle template and a software to create your car wrap design. Now you have to start with the design proper, which also involves a series of steps.
- Sketch your design by hand before constructing it on your program. To draw your design on accurate representation of your client’s vehicle, make a rough sketch or print out your template. Ask your clients what they want and use it as your guide to create a vehicle wrap design they will love. Before creating your design on the computer, show it to them again for approval.
- Create a bold design. Like billboards and signs, vehicle wraps should be large and easy to see – even from afar. Make sure the important elements, such as contact details and brand, are clear and legible. Use big, eye-catching graphics and easy to understand words so drivers and passengers will notice the vehicle when on the road and among fleets of other cars.
- Use strong colors. Most people will encounter your vehicle wrap designs in non-optimal situations. They may see it on the road amidst high speed traffic and blinding sunlight. So, use colors that show up well outdoors such as red and green. Avoid using light and past shades as they are hard to see in bright sunlight. Also, stay away from colors that blend together. Yellow and orange or purple and pink are difficult to distinguish, making it difficult for people to see your design clearly.
- such as contact details and brand. Passengers and drivers only have a few second to read your content, so make it brief and concise. Stick with simple, bold fonts and omit non-important words such as lengthy slogans.
- Limit the amount of words. Use words that are important to the marketing strategy of your client,
- Give at least a 2-inch space on important vehicle wrap graphics. To make the most important parts of the warp stand out, give them enough space. If you are using more than one major elements, make sure they are at least 6 inches away from one another. Major elements include logos and product photos, while non-important graphics include background elements and general stock photography.
- Keep the car’s body in mind. Keep in mind that your design may not look exactly as it does on the actual vehicle. Avoid making designs that wrap around multiple sides and over areas that move, such as doors and windows. Place the essential elements on flat, unbroken areas.
Vehicle wraps are extremely large designs that go around the entire car or parts of it. They give a vehicle colorful, complex and unique look, making it more noticeable to the public’s eyes. When designing car wrap graphics, understand and follow the above steps to make the best product possible.